Social marketing strategy for promoting tertiary education to low SES communities: position paper

The premise of this paper is that education is transformative, delivering benefits to individuals, their families and communities. This far-reaching impact compels research into understanding why people from low socioeconomic status (SES) backgrounds are under-represented in tertiary education, and finding new ways to address this situation. This position paper reviews what is currently known about interventions for widening participation in tertiary education, with the intention of mapping those findings to a social marketing strategy aimed at people who have not traditionally considered tert... Show more

Authors: Cupitt, Cathy; Costello, Diane; Raciti, Maria ... [+] Show more

Published: Perth, Western Australia, National Centre for Student Equity in Higher Education, Curtin University, 2015

Resource type: Report, paper or authored book

Physical description: [210] p.

Access item: https://www.ncsehe.edu.au/publications/social-marketing-strategy-low-ses-communities-position-paper/

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